Globalization and international marketing ethics problems

Abstract

Due to the globalization of markets and production processes, an ever increasing number of marketers and business people have to deal with ethical issues in cross-cultural settings. In this article, main approaches in marketing ethics have been reviewed for ethical analysis and decision making in international settings. The purpose of this article is to present some guidelines that can serve as a guide for global marketers in the important areas for marketing ethics. It is supposed to assist marketers in their efforts to behave in an ethical fashion. It is assumed that, local conditions of international markets may be different; but the some global marketing ethics principles should be applicable to all markets. It is proposed that a uniform code of ethics should be created by WTO and UN organizations to solve diverse cultural differences to arrive at cooperative strategies in international marketing. © EuroJournals Publishing, Inc. 2009.