Mobile number portability in Turkey: An Empirical analysis of consumer switching behavior

Abstract

Mobile number portability is defined as a system that allows consumers to change operator without a necessity of changing the mobile phone number. Since it gives consumers the chance of giving service from any operator whichever they want, it not only increases competition level in mobile communication market and also it increases consumer welfare. With a consumer oriented perception, toward the aim of this study, the effects of the mobile number portability application are examined theoretically at first. Then, the relationships among "mobile number portability application satisfaction", "perceived public illumination activities" and "knowledge (information level) about the application" with "the intention to change the operator (switching intention)" are scrutinized and the results are interpreted. Especially nowadays the global crisis is tried to overcome, taking into consideration of results, which is obtained from such scientific studies, is crucial to reach the aimed results of these kind of consumer centric regulations.