Kuzu, AyşeErgöl, ŞuleAslantürk, Gözde Parasız2025-01-212025-01-2120222717-9540https://doi.org/10.52831/kjhs.1014262https://search.trdizin.gov.tr/tr/yayin/detay/522391https://hdl.handle.net/20.500.12587/21510Objective: This study was carried out to determine the perceived stress and body image of women who received service from hairdressing salons with their opinions about benefiting from beauty services.\rMethod: The sample of this descriptive study consisted of 333 female participants who had service from 10 hairdressing salons operating on a street which is considered as the centre of the city between 15.04.2017-15.05.2017. The data of the study was collected by using “Personal Information Form”, “Perceived Stress Scale” and “Body Cathexis Scale (BCS)”.\rResults: In this study, it was determined that stress perception of women who benefit from beauty services on a regular basis is low and their body image is positive; the body image of women going to the hairdresser to feel good is positive; body image of women whose aim is to feel good and who partially regret the procedure is negative; stress perception of women who feel relieved when they go to the hairdresser is low; the relationship between the appearance of women and their psychological status influences the body image and there was a positive correlation between the scores of perceived stress and the body image.\rConclusion: As it is known, many mental health problems are related to stress and psychological well-being is a situation involving the body image. This positive effect of beauty services is thought to be effective for women’s mental health care services.eninfo:eu-repo/semantics/openAccessSosyolojiPsikolojiDavranış BilimleriArticle31131710.52831/kjhs.1014262522391