Browsing Mühendislik ve Mimarlık Fakültesi by Subject "4C"
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The relationship between Akhism and 4C marketing mix: A view from historical perspective
(Gazi Univ, Turk Kulturu Ve Haci Bektas Veli, 2011)Customer-oriented approaches related to solving the administrative and marketing problems of organizations have gained popularity recently. Customers who have become more selective and conscious affect the strategies of ...