Yazar "Bozaci I." seçeneğine göre listele

Listeleniyor 1 - 6 / 6
  • [ X ]
    Öğe
    Development of a digital photo hoarding scale: A research with undergraduate students
    (Growing Science, 2020) Bozaci I.; Gökdeniz I.
    This study focuses on hoarding of digital assets. Today people's ownership of digital assets can be uncontrolled and the measurement tool designed in the study is expected to be useful for young people, health care organizations, businesses (smartphone firms etc.) and researchers. In the study, previous researches on hoarding, in particular hoarding of digital assets are reviewed. We then describe the process by which we developed our digital photograph hoarding scale (DPHS): development of scale items, evaluation of items, testing of a preliminary version, conducting validity and reliability analyses and analysis of scale scores. As a result, sub-dimensions of the digital photograph hoarding are identified as: problems caused by uncontrolled acquisition of photographs; problems caused by clutter; uncontrolled clutter of photographs; failure to dispose of photographs and related problems; uncontrolled taking of photographs accompanied by a constant desire to do so. It is seen that people with high DPHS scores also have higher scores on measures of photographing and photograph examination. Finally, the limitations of the research are discussed and suggestions for the future researches are offered. © 2020 by the authors; licensee Growing Science, Canada.
  • [ X ]
    Öğe
    Hedonic motivators of saving behavior: An Empirical Analysis
    (2013) Guler Y.B.; Bozaci I.
    Saving is a kind of consumer behavior that researched in economics and marketing literature and reasons of this behavior is generally stated with rational factors like precaution, speculation and transaction traditionally. On the other hand, although hedonic determinants of consumer behavior have been researched recently, hedonic reasons saving behavior have not been taken attention. To illustrate the hedonic motivators of saving behavior, which is a neglected research area in marketing, initial data were collected by conducting a survey with consumers. To measure hedonic motivators of saving, existing studies about hedonic motivations of consumption is benefited. As a result, hedonic motivators of saving are classified as "adventure and satisfaction", "escape and socialization", "value seeking and role", "reputation", "benevolence" and "identity". Moreover most of these motivator factors represent differences with respect to income, job, education and age. Implications and suggestions for future researches are made at last.
  • [ X ]
    Öğe
    An investigation of customer behaviours in social media
    (2012) Durukan T.; Bozaci I.; Bugra Hamsioglu A.
    As a recent technological improvement, social media allows people to communicate with each other and the usage of social media has been prevalent recently. Although occurrence of consumption related interactions is inevitable in the social media communication tools, the subject has not been taken enough attention in marketing science to determine and classify these interactions. Present study investigates the consumer or consumption related behaviours which are occurred in social media. Under the scope of the study, previous researches about the subject are scrutinized at first. Moreover indebt interviews were conducted to reveal the behaviours in social media and a questionnaire were prepared to make a quantitative analysis to determine and classify the possible consumption related behaviours. After that, survey was conducted with students of Faculty of Economics and Administrative Sciences of Kirikkale University who are common users of social media tools. Obtained data were analyzed statistically and findings were interpreted. As a result of factor analysis, the customer behaviours in social media are classified in three main titles; behaviours to influence consumption, behaviours to be influenced by others for consumption and using social medial as a consumption related communication tool. At last research findings were interpreted and suggestions were made. © EuroJournals, Inc. 2012.
  • [ X ]
    Öğe
    Mobile number portability in Turkey: An Empirical analysis of consumer switching behavior
    (2011) Durukan T.; Bozaci I.; Doğan T.T.
    Mobile number portability is defined as a system that allows consumers to change operator without a necessity of changing the mobile phone number. Since it gives consumers the chance of giving service from any operator whichever they want, it not only increases competition level in mobile communication market and also it increases consumer welfare. With a consumer oriented perception, toward the aim of this study, the effects of the mobile number portability application are examined theoretically at first. Then, the relationships among "mobile number portability application satisfaction", "perceived public illumination activities" and "knowledge (information level) about the application" with "the intention to change the operator (switching intention)" are scrutinized and the results are interpreted. Especially nowadays the global crisis is tried to overcome, taking into consideration of results, which is obtained from such scientific studies, is crucial to reach the aimed results of these kind of consumer centric regulations.
  • [ X ]
    Öğe
    Shareholders' tendency of being customer of firms in which they own share: An empirical research
    (2012) Guler Y.B.; Merdan E.; Bozaci I.
    Stock Exchange is an important financial instrument to provide long term financial needs of firms. In general, firms take into consideration of being traded in stock exchanges from only financial point of view. Besides there are marketing effects of this financial tool which firms overlooked like gaining and keeping customers because of investor's tendency of being customer of firm in which they own share, increasing firm image and publicity. Under the framework of the study, shareholder's this tendency and factors which affect this condition is tried to be examined by information obtained by face to face survey forms and findings are interpreted. By these results, possible contributions of being traded in stock exchanges are specified as; increasing and keeping customers by proving the shareholders' tendency of being customer and lower costly firm image making activities. These results may increase the firms' tendency of going public and so contributes not only improving the stock exchanges but also generating competitive advantage for firms. © EuroJournals Publishing, Inc. 2012.
  • [ X ]
    Öğe
    Sources of "consumer stress": An exploratory research in banking sector
    (EuroJournals, Inc., 2011) Durukan T.; Bozaci I.
    Studies, which investigate stress concept in terms of consumer behavior, are limited. The stress concept has not given enough attention in marketing science, although there are some studies which investigate stress that consumers face about product attributes like danger, risk etc. Present study argues that consuming is a phenomenon which can not be thought without the stress term, since stress inevitably occurs in consumer buying behavior. So concept of "consumer stress" is tried to be illuminated and conceptualized by revealing possible sources of it. Under this framework, reasons of consumer stress are aimed to point out by conducting an exploratory research in banking sector. In-depth interviews were conducted with thirty randomly selected respondents who were asked to mention situations which create stress in banking services. As a result, more than seventy stressors generated which are classified as service attributes, ergonomic failures of branches, business applications, employees, web pages, automatic telling machines and tele-banking services. Suggestions and implications for future researches were offered at last. © EuroJournals Publishing, Inc. 2011.