Yazar "Durukan T." seçeneğine göre listele

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    An investigation of customer behaviours in social media
    (2012) Durukan T.; Bozaci I.; Bugra Hamsioglu A.
    As a recent technological improvement, social media allows people to communicate with each other and the usage of social media has been prevalent recently. Although occurrence of consumption related interactions is inevitable in the social media communication tools, the subject has not been taken enough attention in marketing science to determine and classify these interactions. Present study investigates the consumer or consumption related behaviours which are occurred in social media. Under the scope of the study, previous researches about the subject are scrutinized at first. Moreover indebt interviews were conducted to reveal the behaviours in social media and a questionnaire were prepared to make a quantitative analysis to determine and classify the possible consumption related behaviours. After that, survey was conducted with students of Faculty of Economics and Administrative Sciences of Kirikkale University who are common users of social media tools. Obtained data were analyzed statistically and findings were interpreted. As a result of factor analysis, the customer behaviours in social media are classified in three main titles; behaviours to influence consumption, behaviours to be influenced by others for consumption and using social medial as a consumption related communication tool. At last research findings were interpreted and suggestions were made. © EuroJournals, Inc. 2012.
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    Mobile number portability in Turkey: An Empirical analysis of consumer switching behavior
    (2011) Durukan T.; Bozaci I.; Doğan T.T.
    Mobile number portability is defined as a system that allows consumers to change operator without a necessity of changing the mobile phone number. Since it gives consumers the chance of giving service from any operator whichever they want, it not only increases competition level in mobile communication market and also it increases consumer welfare. With a consumer oriented perception, toward the aim of this study, the effects of the mobile number portability application are examined theoretically at first. Then, the relationships among "mobile number portability application satisfaction", "perceived public illumination activities" and "knowledge (information level) about the application" with "the intention to change the operator (switching intention)" are scrutinized and the results are interpreted. Especially nowadays the global crisis is tried to overcome, taking into consideration of results, which is obtained from such scientific studies, is crucial to reach the aimed results of these kind of consumer centric regulations.
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    Sources of "consumer stress": An exploratory research in banking sector
    (EuroJournals, Inc., 2011) Durukan T.; Bozaci I.
    Studies, which investigate stress concept in terms of consumer behavior, are limited. The stress concept has not given enough attention in marketing science, although there are some studies which investigate stress that consumers face about product attributes like danger, risk etc. Present study argues that consuming is a phenomenon which can not be thought without the stress term, since stress inevitably occurs in consumer buying behavior. So concept of "consumer stress" is tried to be illuminated and conceptualized by revealing possible sources of it. Under this framework, reasons of consumer stress are aimed to point out by conducting an exploratory research in banking sector. In-depth interviews were conducted with thirty randomly selected respondents who were asked to mention situations which create stress in banking services. As a result, more than seventy stressors generated which are classified as service attributes, ergonomic failures of branches, business applications, employees, web pages, automatic telling machines and tele-banking services. Suggestions and implications for future researches were offered at last. © EuroJournals Publishing, Inc. 2011.