Yazar "Karaoglan, Serhat" seçeneğine göre listele

Listeleniyor 1 - 4 / 4
  • [ X ]
    Öğe
    Antecedents of the Mobile Shopping: A Scale Development and Validation
    (Int Journal Contemporary Economics & Administrative Sciences, 2022) Karaoglan, Serhat; Durukan, Tuelin
    Mobile shopping behavior may differ from traditional online shopping, as it is connected to a mobile device. This study was conducted to research the antecedents of mobile shopping. In this study, an inductive scale development study was conducted for mobile shopping. Thirty-nine items obtained after interviews with 17 consumers were presented to the opinion of 8 experts and were reduced to 34 items. Then, the items were turned into questions during the scale design phase. At this stage, the readability of the questionnaire was evaluated by experts. Therefore, a pilot study was conducted with 30 people. Later, 987 mobile shopping users participated in the purification study, and 34 items were reduced to 19 items. The antecedents of the mobile shopping scale, which comprise price advantage, ease, place advantage, enjoyment, and privacy dimensions, were validated with a new data set of 390 participants. A scale has been developed about mobile shopping, which has become a daily habit of consumers in the age of digitalized marketing through rapidly advancing technology and developments. The scale includes elements that direct consumers to mobile shopping and can be defined as mobile shopping's antecedents.
  • Küçük Resim
    Öğe
    The Evaluation of Financial Performances of BIST XKMYA Companies by Multi-Criteria Decision Making Methods and Comparison of Methods
    (Ege Univ, Fac Economics & Admin Sciences, 2018) Karaoglan, Serhat; Sahin, Serap
    Accuracy of financial performance analysis of a company has great importance in the purpose of future decisions. Multiple factors are taken into consideration while analysing financial performance of companies. For this reason, Multi-Criteria Decision Making (MCDM) methods are appropriate for financial performance analysis. In this study, performances of BIST Chemical Petroleum Plastic Index (XKMYA) which includes 24 companies were evaluated and put in order. Determinated criteria were evaluated by Analytic Hierarchy Process (AHP) method for obtaining criteria weights. Then, performances of companies were evaluated by VIKOR, TOPSIS, GRA and MOORA methods by means of year 2015 annual financial statements. As a result of this study, 4 different MCDM methods were compared.
  • [ X ]
    Öğe
    ONLINE RETAIL FOOD SHOPPING DURING THE COVID-19 PANDEMIC PERIOD
    (Mehmet Akif Ersoy Univ, 2022) Karaoglan, Serhat; Hamsioglu, Ahmet Bugra
    This study was conducted to measure consumer attitudes towards online retail food shopping and the impact of the Covid-19 pandemic on these attitudes. Therefore, data were collected from 390 volunteers through an online survey in the first half of 2021, when the pandemic was intense. Effects of perceived convenience, risk, price advantage, and trust factors on purchase intention were studied. For this, a structural equation model was performed. Then, the moderator effect of pandemic anxiety was examined. Finally, consumers were grouped according to the number and amount of online shopping. The differences between the means of the groups regarding the factors in the model were examined. According to the results, perceived convenience, price advantage, and trust factors have positive and significant on purchase intention; perceived risk factor has a negative and significant effect. It has been found that pandemic anxiety moderates the relationship between risk and price with purchase intention. It is seen that the light online shoppers differ from the moderate and heavy online shoppers in the convenience, risk and trust perception, and purchase intention. Moderate and heavy online shoppers differ only in the trust factor. There was no statistically significant difference between the three groups regarding perceived price advantage and pandemic anxiety.
  • [ X ]
    Öğe
    The challenges of the turkish music-entertainment industry during the Covid-19 pandemic
    (Peter Lang AG, 2021) Karaoglan, Serhat
    The Covid-19 pandemic has affected almost all industries at the global level. When this effect is viewed from an economic point of view, it is seen as stopping of production, disruption of services, and changing consumption habits. The music industry is also one of the sectors most affected during the extraordinary crisis. In this chapter, it is tried to shed light on the current situation of the music industry through media, social media, and observations. In addition, a detailed analysis of the current situation is made through interviews with musicians and audiences. Interviews could not be conducted face to face due to the pandemic. Virtual forms have been replied by 21 musicians. At first, general information about the arts marketing and consumption of arts is given. Then, the subject of music and listeners has been discussed with audience segmentation and music industry and musicians. Under the general problems of music industry title, legitimacy crisis over the musical industry, high prices of musical instruments and equipment and the issue of stopping the music-entertainment sector due to social sensitivities is discussed. The music-entertainment industry, like many other industries, was deeply affected due to the covid-19 pandemic that emerged in the last period of 2019 and subsequently affected the whole world. That's why, at the last section, pandemic and music industry subject is examined. © Peter Lang GmbH Internationaler Verlag der Wissenschaften Berlin 2021 All rights reserved.