Helal Gıda Sertifikası ve Tüketici
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Tarih
2017
Yazarlar
Dergi Başlığı
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Cilt Başlığı
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Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Müslümanlar iki milyar civarındaki nüfusuyla ticari işletmeler için oldukça önemli bir pazardır. Helal gıda konusun ayrıntılarıyla ele alınması bu pazarda faaliyet gösterecek firmaların belirleyeceği pazarlama stratejisi açısından da son derece önemlidir. İnancına uygun ürün tüketmek isteyen tüketiciler açısından da helal gıda sertifikası vazgeçilmez hale gelmiştir. Bu çalışma ile helal gıda ve helal sertifikası kavramlarıyla ilgili literatürdeki çalışmalara kısaca değinilmiş ardından helal sertifikasyonla ilgili Türk tüketicisinin bakış açısına, bu alandaki tüketiciler tarafından açılan maddi ve manevi tazminat davalarıyla ilgili ilk derece mahkemesinin ve Yargıtay Genel Kurulunun vermiş olduğu yargı kararlarına değinilmiştir. Ayrıca gıda alışverişlerinde tüketicilerin hangi konulara önem verdiği ile ilgili Gümrük ve Ticaret Bakanlığı tarafından Daire Başkanı Yakup GÜZEL'in koordinasyonunda yapılan bir araştırmaya ilişkin sonuçlara da bu çalışmada yer verilmiştir. Helal gıda sertifikasının tüketiciler nezdinde kabul görebilmesi için ilgili kurum ve kuruluşlarca dikkat edilmesi gereken hususlarla çalışma tamamlanmıştır
Approximately two billions densely populated Muslim markets are notably significant for commercial enterprises. Further discussing halal food issue elaborately is essential for marketing strategy that is carried on a business by companies in the market. Additionally halal food certificate becomes irreplaceable for the consumers who wishes to consume products that fit their religion. In this research the literatures which are relevant with notions of halal food and halal food certificate are mentioned briefly and then the perspective of Turkish consumers about halal certificate and adjudications of court of first instance and the general assembly of the Court of Cassation which are related to materialmoral compensation that are sued by consumers are adverted. In addition, the results of the research about which subjects are essential for consumers during the nutriment shopping that is coordinated by the head of department Yakup GÜZEL and conducted by Minister of Customs and Trade is included in this study. The research is completed with aspects which are should be seen as noteworthy by relevant foundations for approval halal food certificate in the eye of consumers.
Approximately two billions densely populated Muslim markets are notably significant for commercial enterprises. Further discussing halal food issue elaborately is essential for marketing strategy that is carried on a business by companies in the market. Additionally halal food certificate becomes irreplaceable for the consumers who wishes to consume products that fit their religion. In this research the literatures which are relevant with notions of halal food and halal food certificate are mentioned briefly and then the perspective of Turkish consumers about halal certificate and adjudications of court of first instance and the general assembly of the Court of Cassation which are related to materialmoral compensation that are sued by consumers are adverted. In addition, the results of the research about which subjects are essential for consumers during the nutriment shopping that is coordinated by the head of department Yakup GÜZEL and conducted by Minister of Customs and Trade is included in this study. The research is completed with aspects which are should be seen as noteworthy by relevant foundations for approval halal food certificate in the eye of consumers.
Açıklama
Anahtar Kelimeler
Otelcilik, Konaklama, Spor ve Turizm
Kaynak
Journal of Tourism and Gastronomy Studies
WoS Q Değeri
Scopus Q Değeri
Cilt
5
Sayı
4
