Factors Affecting Consumers' Continuance Intention Online Home Appliances Under The Expectation Confirmation Model
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Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Consumers, whose purchasing behaviors have under gone significant changes with the technological developments, prefer products that make their lives easier. The importance of internet-equipped objects is increasing in human life. Robot vacuums, one of the online objects that emerged with the combination of electronic device, computer and internet, constitute the field of study of this research. The increase observed in the use of service robots in homes, which are the most minimal areas where robot technologies are used, necessitates research. As a result of the analyzes, it was found that the positive confirmation, which is the result of product experience, has a positive effect on perceived usefulness and satisfaction. In addition, it was found that perceived usefulness had a positive effect on satisfaction and continuance intention, hedonic benefit had a positive effect on satisfaction and continuance intention, and habit and satisfaction had a positive effect on continuance intention.
Açıklama
Anahtar Kelimeler
İşletme
Kaynak
Journal of emerging economies and policy (Online)
WoS Q Değeri
Scopus Q Değeri
Cilt
7
Sayı
2
