Being a Woman in Family Business Management (Examples from the Marketing World)

dc.contributor.authorKartal, Cihat
dc.contributor.authorAdil, Bulent
dc.date.accessioned2025-01-21T16:27:03Z
dc.date.available2025-01-21T16:27:03Z
dc.date.issued2022
dc.departmentKırıkkale Üniversitesi
dc.description.abstractFamily businesses have been one of the most important factors in the business world since the first moments of economic life. Family businesses, which have achieved success in almost all sectors of various sizes and very different financial scales, have important roles from employment to wealth accumulation. They have an important place in the total economy both with the size of the labor forces they employ and with the annual turnover they create. The fact that family businesses are the oldest and most common commercial units in the world has caused them to be the subject of many studies. But when these studies are examined, it will be seen that the name of women did not appear until almost the 1990s. For this reason, the traces of a male-dominated structure may outweigh those of women. Although family businesses date back many years, their multidimensionality has made it quite difficult to make some descriptions in various areas. For this reason, although there are many different definitions in academic writing, a family business can be defined as the fact that various power sources are collected around a certain family, enough to provide control over the business in a general sense. A few studies of women-owned businesses focus on two periods in the life cycle of the business. These are the initial and growth periods. The start-up period is when, like malerun businesses, women-owned businesses go through the entrepreneurial phase before entering the family phase. The second is when one of the family members officially enters the business to take over from the parent and ensure that the business continues to the next generation (Cadieux et al., 2002). Quite different situations arise in both stages. Especially in eastern and far eastern cultures, the successors in family businesses largely exclude women. At the heart of this exclusion are macro and micro factors that cause discrimination. This often causes women’s contributions to the business world to become invisible. In cultures where discrimination is obvious, women’s rise to leadership is associated with the absence of male heirs or an unexpected crisis in the family. In the literature, girls are not considered for management positions in family companies. It is noted that gender is an important element in determining the successor, and the preferred one is male. The literature discusses why girls are not considered for the management level in family businesses; they do not put their daughters in this position as the family wants to protect them so their daughters do not have to deal with problems related to business management (Göksel and Aydintan, 2012). As a result, for the success of a family business, we point out the importance of the existence of a social relationship that balances the obligations between members with a strong family bond to ensure continuity and growth, as opposed to the sexist approach of women. For this purpose, starting from the historical process, we believe that the business world and society’s perspective on women entrepreneurs should be evaluated, and the necessary measures should be taken to transform the barriers in front of women into business opportunities. In this study based on these mentioned situations, our study briefly reveals the situation of women in family businesses and attempts to explain what can be done in institutionalized success by identifying the most important barriers that women face in the business world based on examples of successful women. © 2022 by Nova Science Publishers, Inc.
dc.identifier.endpage116
dc.identifier.isbn978-168507518-7
dc.identifier.isbn978-168507279-7
dc.identifier.scopus2-s2.0-85136357701
dc.identifier.scopusqualityN/A
dc.identifier.startpage97
dc.identifier.urihttps://hdl.handle.net/20.500.12587/23236
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherNova Science Publisher Inc.
dc.relation.ispartofSpecial Human Resource Management Practices and Strategy
dc.relation.publicationcategoryKitap Bölümü - Uluslararası
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241229
dc.subjectbarriers to women entrepreneurs; female entrepreneurs; history of women entrepreneurs; management in women’s companies; successful women entrepreneurs
dc.titleBeing a Woman in Family Business Management (Examples from the Marketing World)
dc.typeBook Chapter

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