Developing Competitive Strategies Based on SWOT Analysis in Porter's Five Forces Model by DANP

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dc.contributor.authorÖneren, Melahat
dc.contributor.authorArar, Tayfun
dc.contributor.authorYurdakul, Gülşen
dc.date.accessioned2021-01-14T18:16:16Z
dc.date.available2021-01-14T18:16:16Z
dc.date.issued2017
dc.description.abstractIn such a competitive business area, companies which are especially pioneers in the sector try to develop sustainable and competitive strategies to retain their positions in the market. In this purpose, in literature many theories have been developed. Because each of those strategies have their own strong and weak sides, developing new strategical analyses keeps on. In this research an integrated model of SWOT (StrengthsWeakness-Opportunities-Threats) Analysis and Porter’s Five Forces Model has been used to develop a competitive strategy model for a business firm in food sector by DEMATEL (Decision Making Trial and Evaluation Laboratory) and ANP (Analytic Network Process) techniques. Based on results, in regards of relative important items those are related to strengths and opportunities in competitors force which have considerable weights in the global weights table, maxi-maxi type competitive strategies have been developed for the companyen_US
dc.identifier.citationÖneren M., Arar T., Yurdakul G. (2017). Developing Competitive Strategies Based on SWOT Analysis in Porter's Five Forces Model by DANP. İşletme Araştırmaları Dergisi, 9(2), 511 - 528.en_US
dc.identifier.endpage528en_US
dc.identifier.issn1309-0712
dc.identifier.issue2en_US
dc.identifier.startpage511en_US
dc.identifier.trdizinid258013
dc.identifier.urihttps://app.trdizin.gov.tr/makale/TWpVNE1ERXpNdz09
dc.identifier.urihttps://hdl.handle.net/20.500.12587/13066
dc.identifier.volume9en_US
dc.indekslendigikaynakTR-Dizin
dc.language.isotr
dc.relation.ispartofİşletme Araştırmaları Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectİktisaten_US
dc.subjectİşletmeen_US
dc.titleDeveloping Competitive Strategies Based on SWOT Analysis in Porter's Five Forces Model by DANPen_US
dc.title.alternativeDeveloping Competitive Strategies Based on SWOT Analysis in Porter’s Five Forces Model by DANPen_US
dc.typeArticle

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