Globalization of markets, marketing ethics and social responsibility

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dc.contributor.authorYucel, Recep
dc.contributor.authorDagdelen, Osman
dc.date.accessioned2020-06-25T17:51:23Z
dc.date.available2020-06-25T17:51:23Z
dc.date.issued2010
dc.departmentKırıkkale Üniversitesi
dc.description.abstractIn recent years, owing to the globalization of markets and production processes, an ever increasing number of marketers and entrepreneur and business manager have to deal with ethics and social responsibility issues in cross-cultural settings. In this article, main approaches in marketing ethics and social responsibility have been reviewed for ethical analysis and business manager in international settings. The main purpose of the study is to present some guidelines that can serve as a guide for global marketers in the important areas for markets ethics and social responsibility. It is supposed to assist marketers in their efforts to behave in an ethical fashion. It is assumed that local conditions of markets may be different, but some global markets, ethics and social responsibility principles should be applicable to all markets. It is proposed that a uniform code of ethics and social responsibility should be created by WTO and UN organizations to solve diverse cultural differences to arrive at cooperative strategies in markets.en_US
dc.identifier.citationYücel, R., Dağdelen, O.(2010). Globalization of Markets, Marketing Ethics and Social Responsibility. Globalization - Today, Tomorrow, 61-76. 10.5772/10231.en_US
dc.identifier.endpage76en_US
dc.identifier.isbn978-953-307-192-3
dc.identifier.startpage61en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12587/4834
dc.identifier.wosWOS:000363725200005
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherIntech Europeen_US
dc.relation.ispartofGlobalization - Today, Tomorrow
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectGlobalizationen_US
dc.subjectEthicsen_US
dc.subjectMarketing Ethicsen_US
dc.subjectCorparate Social Responsibilityen_US
dc.titleGlobalization of markets, marketing ethics and social responsibilityen_US
dc.typeArticle

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