Examining the Effect of Revenue Management on Customer Perceptions and Calculating the Service Performance Index: Food Order Application Example

Basit Öğe Kaydı
dc.authoridERSOZ, Suleyman/0000-0002-7534-6837
dc.authoridOZEK, Kubra Ipek/0000-0002-9481-8262
dc.contributor.authorOzek, Kubra Ipek
dc.contributor.authorErsoz, Suleyman
dc.contributor.authorAktepe, Adnan
dc.contributor.authorTeslim, Sila
dc.date.accessioned2025-01-21T16:40:52Z
dc.date.available2025-01-21T16:40:52Z
dc.date.issued2022
dc.departmentKırıkkale Üniversitesi
dc.description.abstractIn this research, the target is to create a Service Performance Index for food order mobile applications. In order to create the index, a structural equation model is developed. Then the coefficients which are obtained from the model are used to calculate the index values. There are some revenue management practices carried out in the food sector such as discounts when you order a meal for two or privileges for contracted credit card or mobile line users. In this context, this study tried to measure whether there is a relationship between the revenue management and customer perceptions, which are e-service quality, satisfaction and word of mouth. It was realized that revenue management has a significant, positive and high-level effect on e-service quality, satisfaction and word of mouth. The index scores of participants of the questionnaire were compared according to the frequency of benefiting from revenue management applications and discount campaigns. Thus, it was revealed that the service performance index of those who always use revenue management applications is higher than those who never use them. This result contributes to businesses with an important reference in terms of food marketing strategy.
dc.identifier.doi10.3390/su142114132
dc.identifier.issn2071-1050
dc.identifier.issue21
dc.identifier.scopus2-s2.0-85141818311
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.3390/su142114132
dc.identifier.urihttps://hdl.handle.net/20.500.12587/24785
dc.identifier.volume14
dc.identifier.wosWOS:000884006400001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherMdpi
dc.relation.ispartofSustainability
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241229
dc.subjectfood order application; service performance index; revenue management; structural equation modeling; customer perception
dc.titleExamining the Effect of Revenue Management on Customer Perceptions and Calculating the Service Performance Index: Food Order Application Example
dc.typeArticle

Dosyalar

Koleksiyon

WOS İndeksli Yayınlar Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu