A model proposal for movie theater service performance index (MTSPI) calculation with structural equation modeling and application

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dc.contributor.authorÖzek, Kübra İpek
dc.contributor.authorAktepe, Adnan
dc.contributor.authorErsöz, Süleyman
dc.date.accessioned2025-01-21T16:33:48Z
dc.date.available2025-01-21T16:33:48Z
dc.date.issued2024
dc.departmentKırıkkale Üniversitesi
dc.description.abstractIn this research, the objective is to create a performance index for movie theater services. In order to create the index, firstly the conceptual model for movie theater services was created. Secondly, physical evidence, social benefit, customer satisfaction and ambiance are determined as latent variables and verified with Confirmatory Factor Analysis (CFA). The relationships among latent variables are determined using the Structural Equation Model (SEM). Then Entertainment Performance Index is developed and calculated by using weights and scores of latent variables for movie theater services. Entertainment Performance Index is used for determining the level of performance and for proposing suggestions for decreasing the level of service quality gaps in movie theater services sector. In addition, satisfaction levels for different customer groups are compared according to the frequency of benefiting from revenue management applications. The ambiance dimension, which is about feeling yourself in the script and feeling the emotions more intensely in the movie theater atmosphere, was developed in this study.
dc.identifier.doi10.2339/politeknik.1154751
dc.identifier.issn1302-0900
dc.identifier.issn2147-9429
dc.identifier.issue2
dc.identifier.trdizinid1232533
dc.identifier.urihttps://doi.org/10.2339/politeknik.1154751
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay1232533
dc.identifier.urihttps://hdl.handle.net/20.500.12587/23861
dc.identifier.volume27
dc.identifier.wosWOS:000907138700001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherGazi Univ
dc.relation.ispartofJournal of Polytechnic-Politeknik Dergisi
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241229
dc.subjectEntertainment performance index; structural equation model; revenue management
dc.titleA model proposal for movie theater service performance index (MTSPI) calculation with structural equation modeling and application
dc.typeArticle

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