ONLINE RETAIL FOOD SHOPPING DURING THE COVID-19 PANDEMIC PERIOD

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dc.authoridKaraoglan, Serhat/0000-0002-4120-4013
dc.authoridhamsioglu, ahmet bugra/0000-0002-4973-8773
dc.contributor.authorKaraoglan, Serhat
dc.contributor.authorHamsioglu, Ahmet Bugra
dc.date.accessioned2025-01-21T16:33:26Z
dc.date.available2025-01-21T16:33:26Z
dc.date.issued2022
dc.departmentKırıkkale Üniversitesi
dc.description.abstractThis study was conducted to measure consumer attitudes towards online retail food shopping and the impact of the Covid-19 pandemic on these attitudes. Therefore, data were collected from 390 volunteers through an online survey in the first half of 2021, when the pandemic was intense. Effects of perceived convenience, risk, price advantage, and trust factors on purchase intention were studied. For this, a structural equation model was performed. Then, the moderator effect of pandemic anxiety was examined. Finally, consumers were grouped according to the number and amount of online shopping. The differences between the means of the groups regarding the factors in the model were examined. According to the results, perceived convenience, price advantage, and trust factors have positive and significant on purchase intention; perceived risk factor has a negative and significant effect. It has been found that pandemic anxiety moderates the relationship between risk and price with purchase intention. It is seen that the light online shoppers differ from the moderate and heavy online shoppers in the convenience, risk and trust perception, and purchase intention. Moderate and heavy online shoppers differ only in the trust factor. There was no statistically significant difference between the three groups regarding perceived price advantage and pandemic anxiety.
dc.identifier.doi10.30798/makuiibf.1097375
dc.identifier.endpage1419
dc.identifier.issn2149-1658
dc.identifier.issue2
dc.identifier.startpage1400
dc.identifier.trdizinid1162162
dc.identifier.urihttps://doi.org/10.30798/makuiibf.1097375
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay1162162
dc.identifier.urihttps://hdl.handle.net/20.500.12587/23797
dc.identifier.volume9
dc.identifier.wosWOS:000870039700031
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherMehmet Akif Ersoy Univ
dc.relation.ispartofJournal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241229
dc.subjectBehavior; Covid-19; Food Shopping; E-Commerce; Pandemic Anxiety
dc.titleONLINE RETAIL FOOD SHOPPING DURING THE COVID-19 PANDEMIC PERIOD
dc.typeArticle

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