The Effect of Market Based Competence on the Business Performance: An Application in Turkish Manufacturing Business
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Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Eskisehir Osmangazi Univ, Fac Education
Access Rights
info:eu-repo/semantics/closedAccess
Abstract
The main aim of this thesis is to analyze the marketing based competences in the perspective of research based of view and, in this context to investigate the effects of marketing based competences on the business performance. Big and medium sized enterprises are determined from the list of Turkish manufacturing businesses. The research is done by survey methodology to 500 business managers from the determined list. Analyzed using SPSS 16.0 package program. Partial least squares method is used to test the constructed model and the hypothesis. The validity and the reliability of the scales used in the research is tested and, they both measurement and structural model is analyzed with SMART PLS programme. In this study, it is found that the effect of the marketing based competences on the business performance is direct and positive.
Description
Keywords
Resource Based of View, Market Based Research, Market Based Competencies, Business Performance, Partial Least Squares
Journal or Series
Eskisehir Osmangazi Universitesi Iibf Dergisi-Eskisehir Osmangazi University Journal Of Economics And Administrative Sciences
WoS Q Value
N/A
Scopus Q Value
Volume
13
Issue
2
Citation
closedAccess
