The Effect of Market Based Competence on the Business Performance: An Application in Turkish Manufacturing Business

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dc.contributor.authorHamsioglu, A. Bugra
dc.contributor.authorDurukan, Tulin
dc.date.accessioned2020-06-25T18:29:30Z
dc.date.available2020-06-25T18:29:30Z
dc.date.issued2018
dc.departmentKırıkkale Üniversitesi
dc.description.abstractThe main aim of this thesis is to analyze the marketing based competences in the perspective of research based of view and, in this context to investigate the effects of marketing based competences on the business performance. Big and medium sized enterprises are determined from the list of Turkish manufacturing businesses. The research is done by survey methodology to 500 business managers from the determined list. Analyzed using SPSS 16.0 package program. Partial least squares method is used to test the constructed model and the hypothesis. The validity and the reliability of the scales used in the research is tested and, they both measurement and structural model is analyzed with SMART PLS programme. In this study, it is found that the effect of the marketing based competences on the business performance is direct and positive.en_US
dc.identifier.citationclosedAccessen_US
dc.identifier.endpage22en_US
dc.identifier.issn1306-6730
dc.identifier.issue2en_US
dc.identifier.startpage1en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12587/7346
dc.identifier.volume13en_US
dc.identifier.wosWOS:000440670700001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isotr
dc.publisherEskisehir Osmangazi Univ, Fac Educationen_US
dc.relation.ispartofEskisehir Osmangazi Universitesi Iibf Dergisi-Eskisehir Osmangazi University Journal Of Economics And Administrative Sciences
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectResource Based of Viewen_US
dc.subjectMarket Based Researchen_US
dc.subjectMarket Based Competenciesen_US
dc.subjectBusiness Performanceen_US
dc.subjectPartial Least Squaresen_US
dc.titleThe Effect of Market Based Competence on the Business Performance: An Application in Turkish Manufacturing Businessen_US
dc.typeArticle

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