A look at the bright side of dance: Analysis of the relationship between dance experience, experience quality, satisfaction and word of mouth

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dc.authoridKaya, Sabri/0000-0002-9418-6920
dc.contributor.authorArgan, Metin
dc.contributor.authorKaya, Sabri
dc.contributor.authorÖzgen, Caner
dc.contributor.authorYetim, Gözde
dc.contributor.authorGuseynov, Alikhan
dc.date.accessioned2025-01-21T16:33:13Z
dc.date.available2025-01-21T16:33:13Z
dc.date.issued2021
dc.departmentKırıkkale Üniversitesi
dc.descriptionSouth-Eastern-Recreation-Research (SERR) Conference -- MAR 24-26, 2019 -- Athens, GA
dc.description.abstractBackground: Leisure experience, including dance motivation, is one of the key factors for participation in dance events or festivals. Therefore, the experience quality that facilitates individual relationships is likely to influence the dancers' participation. The purpose of this study is to determine and to analyze dance experience motivations, experience quality, satisfaction and word-of-mouth. Material and methods: The sample of this study consisted of 201 persons who attended the Turkey Dance Festival and who were selected by the convenience sampling method. In this study, the theoretical principles of structural equation modeling (SEM) were applied with the Amos 20 program to analyze the data. Results: The results showed that there were significant relationships (< 0.05) between dance experience motivations, experience quality, satisfaction and WOM. This study results are important both as significant and practical implication for leisure managers' strategies regarding their leisure and experience motivation, and contribution to the leisure literature. Conclusions: The findings of this study can help event managers contribute to increased participation in sustainable dance practices, and the participant-based experience value can be used as a planning tool to attract the attention of event organizers. The findings of this study also give useful insights into theoretical, practical and managerial implications for dance event organization and provide suggestions for future research.
dc.description.sponsorshipS Eastern Recreat Res
dc.identifier.doi10.29359/BJHPA.13.2.09
dc.identifier.endpage104
dc.identifier.issn2080-1297
dc.identifier.issn2080-9999
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85147914030
dc.identifier.scopusqualityQ2
dc.identifier.startpage93
dc.identifier.urihttps://doi.org/10.29359/BJHPA.13.2.09
dc.identifier.urihttps://hdl.handle.net/20.500.12587/23760
dc.identifier.volume13
dc.identifier.wosWOS:000887916500001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherGdansk Univ Physical Education & Sport
dc.relation.ispartofBaltic Journal of Health and Physical Activity
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241229
dc.subjectance; leisure; experience motivation; satisfaction; word of mouth
dc.titleA look at the bright side of dance: Analysis of the relationship between dance experience, experience quality, satisfaction and word of mouth
dc.typeConference Object

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