Yapısal Eşitlik Modeli (YEM) İle Aile İşletmelerinde Performans Analizi
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Tarih
2019
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Kırıkkale Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu çalışmada, yapısaleşitlik modeli kullanılarak aile işletmelerinde performans analizi yapılmıştır.Aile işletmelerinde aile etkisi, pazarlama yönelimi, yönetim kararları içindestratejik süreç, yönetim kurulu, insan kaynakları ve devir (vekalet)unsurlarının işletme ve aile performansına etkileri yapısal eşitlik modeli(YEM) kullanılarak incelenmiştir. Bu kapsamda 244 aile şirketine ait anketlerdeğerlendirilerek, analizler sonucunda ana hipotezler ile aile etkisi,pazarlama yönelimi ve yönetim kararlarının hem aile performansını hem definansal (mali) performansı arttırıcı etkiye sahip olduğu sonucuna varılmıştır.Mali performans üzerinde en büyük etkinin aile etkisi olduğu, yönetim kararlarıboyutunun alt boyutları olan devir ve stratejik sürecin de önemli etkiye sahipolduğu sonucuna varılmıştır. Aile performansı için bakıldığında, yine en yükseketki aile etkisi boyutudur. İkinci olarak yönetim kararları, sonrasındapazarlama yönelimi etkilidir. Yönetim kararlarının alt boyutları içinde enyüksek etki devir, insan kaynakları, and nbsp;stratejik süreç ve yönetim kurulu olarak elde edilmiştir. Bununlabirlikte alt hipotezler ile aile etkisinin pazarlama yönelimi ve yönetimkararlarına etkisi, ayrıca yönetim kararları ile pazarlama yöneliminin çiftyönlü ilişki analizi çözümlenmiştir.
In this study, performance analysis in family businesses is conducted by using structural equation modelling. The effect of family influence, marketing orientation, and managerial decisions including strategic process, board of directors, human resources and succession on the business and family performances, is analyzed by using structural equation modelling (SEM). In this context, by analyzing the results of the survey with 244 family businesses, it is concluded by the main hypotheses that family influence, marketing orientation, and managerial decisions have positive effect on both business and family performances. According to the results of the study, family influence has the biggest effect on business performance. The sub dimensions of managerial decisions (strategic process and succession) have important effect on business performance. Family influence has the biggest effect on family performance, as well. After family influence, managerial decisions and marketing orientation effect family performance, respectively. Among the sub dimensions of managerial decisions, succession, human resources, strategic process, and board of directors have the biggest effect on family performance, respectively. In addition, in this study the effect of family influence on marketing orientation and on managerial decisions, and the relationship between the managerial decisions and marketing orientation are analyzed by using the sub hypotheses.
In this study, performance analysis in family businesses is conducted by using structural equation modelling. The effect of family influence, marketing orientation, and managerial decisions including strategic process, board of directors, human resources and succession on the business and family performances, is analyzed by using structural equation modelling (SEM). In this context, by analyzing the results of the survey with 244 family businesses, it is concluded by the main hypotheses that family influence, marketing orientation, and managerial decisions have positive effect on both business and family performances. According to the results of the study, family influence has the biggest effect on business performance. The sub dimensions of managerial decisions (strategic process and succession) have important effect on business performance. Family influence has the biggest effect on family performance, as well. After family influence, managerial decisions and marketing orientation effect family performance, respectively. Among the sub dimensions of managerial decisions, succession, human resources, strategic process, and board of directors have the biggest effect on family performance, respectively. In addition, in this study the effect of family influence on marketing orientation and on managerial decisions, and the relationship between the managerial decisions and marketing orientation are analyzed by using the sub hypotheses.
Açıklama
Anahtar Kelimeler
Aile işletmesi, Aile etkisi, Pazarlama yönelimi, İşletme performansı, Aile performansı, Yönetim kararları, Family business, Family influence, Marketing orientation, Business performance, Family performance, Managerial decisions
Kaynak
Uluslararası Mühendislik Araştırma ve Geliştirme Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
1
Sayı
1-302
