Collecting Memories in Away Games: the Effects of Team Identification, Community Identification, and Away Game Involvement
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Tarih
2023
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Springer Science and Business Media Deutschland GmbH
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
The purpose of this study is to identify the effect of the away game involvement, community identification, and autobiographical memory towards the satisfaction of away games in the context of professional football (soccer). Unlike previous studies, which relied on the participation behavior of fans and their team identification, this study is based on the autobiographical memory of fans who attend away games in Turkey. A total of 204 fans were reached who had minimum one away game experience. The data were subjected to reliability, validity, confirmatory factor analysis, and structural equation modeling procedures. In order to test the structural model created for the purpose of the research, a questionnaire study was carried out with football fans. Results indicated that there were significant relationships between team identification and away game involvement (R2 =.80, p < 0.01). Additionally, the relationship between away game involvement and autobiographical memory was significant (R2 =.95, p < 0.01). This study showed that autobiographical memory has an important effect on game satisfaction (R2 =.89, p < 0.01), while giving sports marketers a more active role in the engagement process through nostalgic cues. Our study has significant implications as to how well sports team managers design sports marketing and fan engagement strategies based on autobiographical memory. © 2022, Associação Brasileira de Psicologia.
Açıklama
Anahtar Kelimeler
Autobiographical memory; Fan behavior; Game involvement; Sports marketing; Team identification
Kaynak
Trends in Psychology
WoS Q Değeri
Scopus Q Değeri
Q3
Cilt
31
Sayı
2
