Collecting Memories in Away Games: the Effects of Team Identification, Community Identification, and Away Game Involvement

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dc.contributor.authorArgan, Metin
dc.contributor.authorÖzgen, Caner
dc.contributor.authorKaya, Sabri
dc.contributor.authorArgan, Mehpare T.
dc.contributor.authorDemirbaş, Mert
dc.date.accessioned2025-01-21T16:27:08Z
dc.date.available2025-01-21T16:27:08Z
dc.date.issued2023
dc.departmentKırıkkale Üniversitesi
dc.description.abstractThe purpose of this study is to identify the effect of the away game involvement, community identification, and autobiographical memory towards the satisfaction of away games in the context of professional football (soccer). Unlike previous studies, which relied on the participation behavior of fans and their team identification, this study is based on the autobiographical memory of fans who attend away games in Turkey. A total of 204 fans were reached who had minimum one away game experience. The data were subjected to reliability, validity, confirmatory factor analysis, and structural equation modeling procedures. In order to test the structural model created for the purpose of the research, a questionnaire study was carried out with football fans. Results indicated that there were significant relationships between team identification and away game involvement (R2 =.80, p < 0.01). Additionally, the relationship between away game involvement and autobiographical memory was significant (R2 =.95, p < 0.01). This study showed that autobiographical memory has an important effect on game satisfaction (R2 =.89, p < 0.01), while giving sports marketers a more active role in the engagement process through nostalgic cues. Our study has significant implications as to how well sports team managers design sports marketing and fan engagement strategies based on autobiographical memory. © 2022, Associação Brasileira de Psicologia.
dc.description.sponsorshipBaylor University
dc.identifier.doi10.1007/s43076-022-00150-1
dc.identifier.endpage382
dc.identifier.issn2358-1883
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85124754208
dc.identifier.scopusqualityQ3
dc.identifier.startpage358
dc.identifier.urihttps://doi.org/10.1007/s43076-022-00150-1
dc.identifier.urihttps://hdl.handle.net/20.500.12587/23271
dc.identifier.volume31
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Science and Business Media Deutschland GmbH
dc.relation.ispartofTrends in Psychology
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241229
dc.subjectAutobiographical memory; Fan behavior; Game involvement; Sports marketing; Team identification
dc.titleCollecting Memories in Away Games: the Effects of Team Identification, Community Identification, and Away Game Involvement
dc.typeArticle

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