Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm

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dc.contributor.authorYüksel, Ihsan
dc.contributor.authorDagdeviren, Metin
dc.date.accessioned2020-06-25T17:43:39Z
dc.date.available2020-06-25T17:43:39Z
dc.date.issued2007
dc.description4th International Conference on Intelligent Technologies -- DEC 17-19, 2003 -- Chiang Mai, THAILAND
dc.descriptionyuksel, ihsan/0000-0002-5799-8794; Yuksel, Ihsan/0000-0002-0011-8872; DAGDEVIREN, METIN/0000-0003-2121-5978
dc.description.abstractStrengths, Weaknesses, Opportunities and Threats (SWOT) analysis does not provide an analytical means to determine the importance of the identified factors or the ability to assess decision alternatives according to these factors. Although the analysis successfully pinpoints the factors, individual factors are usually described briefly and very generally. For this reason, SWOT analysis possesses deficiencies in the measurement and evaluation steps. Although the analytic hierarchy process (AHP) technique removes these deficiencies, it does not allow for measurement of the possible dependencies among the factors. The AHP method assumes that the factors presented in the hierarchical structure are independent; however, this assumption may be inappropriate in light of certain internal and external environmental effects. Therefore, it is necessary to employ a form of SWOT analysis that measures and takes into account the possible dependency among the factors. This paper demonstrates a process for quantitative SWOT analysis that can be performed even when there is dependence among strategic factors. The proposed algorithm uses the analytic network process (ANP), which allows measurement of the dependency among the strategic factors, as well as AHP, which is based on the independence between the factors. Dependency among the SWOT factors is observed to effect the strategic and sub-factor weights, as well as to change the strategy priorities. (C) 2007 Elsevier Inc. All rights reserved.en_US
dc.description.sponsorshipMath Fdnen_US
dc.identifier.citationclosedAccessen_US
dc.identifier.doi10.1016/j.ins.2007.01.001
dc.identifier.endpage3382en_US
dc.identifier.issn0020-0255
dc.identifier.issue16en_US
dc.identifier.scopus2-s2.0-34249671762
dc.identifier.scopusqualityQ1
dc.identifier.startpage3364en_US
dc.identifier.urihttps://doi.org10.1016/j.ins.2007.01.001
dc.identifier.urihttps://hdl.handle.net/20.500.12587/3843
dc.identifier.volume177en_US
dc.identifier.wosWOS:000247793200015
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherElsevier Science Incen_US
dc.relation.ispartofInformation Sciences
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectstrategic planningen_US
dc.subjectSWOT analysisen_US
dc.subjectmulti-criteria decision analysisen_US
dc.subjectAHPen_US
dc.subjectANPen_US
dc.titleUsing the analytic network process (ANP) in a SWOT analysis - A case study for a textile firmen_US
dc.typeConference Object

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