Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kirikkale, Turkey
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sosyoekonomi Soc
Access Rights
info:eu-repo/semantics/openAccess
Abstract
In this research, effect of envy on conspicuous consumption and moderating role of altruism was examined. Within the scope of the research, primary data were collected by convenience sampling method in the Kinkkale province of Turkey. After performing confirmatory factor analyses, structural equation models were tested over the gathered data with the statistical package program IBM AMOS. According to the findings, the hypotheses of benign envy, malicious envy, and altruism being the possible factors affecting conspicuous consumption were supported. Besides, the moderating role of altruistic personality on the effect of malicious envy on conspicuous consumption has been determined. Finally, several suggestions were developed for firms and researchers based on interpreting the research findings.
Description
Keywords
Envy; Malicious Envy; Benign Envy; Altruism; Conspicuous Consumption Orientation
Journal or Series
Sosyoekonomi
WoS Q Value
N/A
Scopus Q Value
N/A
Volume
29
Issue
48
