Effect of Envy and Altruism on Conspicuous Consumption Orientation: A Research in Kirikkale, Turkey
Yükleniyor...
Dosyalar
Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Sosyoekonomi Soc
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
In this research, effect of envy on conspicuous consumption and moderating role of altruism was examined. Within the scope of the research, primary data were collected by convenience sampling method in the Kinkkale province of Turkey. After performing confirmatory factor analyses, structural equation models were tested over the gathered data with the statistical package program IBM AMOS. According to the findings, the hypotheses of benign envy, malicious envy, and altruism being the possible factors affecting conspicuous consumption were supported. Besides, the moderating role of altruistic personality on the effect of malicious envy on conspicuous consumption has been determined. Finally, several suggestions were developed for firms and researchers based on interpreting the research findings.
Açıklama
Anahtar Kelimeler
Envy; Malicious Envy; Benign Envy; Altruism; Conspicuous Consumption Orientation
Kaynak
Sosyoekonomi
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
29
Sayı
48
