An Evaluation of the Market Strategies and Decisions of the Contracted Broiler Enterprises in Bolu, Sakarya and Ankara via Analytical Hierarchy Process
Yükleniyor...
Dosyalar
Tarih
2021
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Gorgan Univ Agricultural Sciences & Natural Resources
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study was performed to evaluate the decisions of the contracted broiler enterprises for the integrated company selection in terms of 5 criteria (C1: Stability, C2: Crisis management, C3: Profitability C4: Flexibility, C5: Supply). In this study, 68 enterprises were selected with stratified random sampling among the broiler enterprises, operating in Sakarya (12.0%), Bolu (11.0%) and Ankara (3.2%) those constitute 24.2% of contracted broiler enterprises in Turkey in 2017. The research was conducted with two large scales (A and B) and two small scales (C and D) integrated companies in the broiler sector, where broiler enterprises produce under a contract. According to these 5 criteria, the optimum selection of integrated companies of broiler enterprises among A, B, C, and D was analyzed using Analytical Hierarchy Process (AHP). As a result of the analysis, the importance level of C1, C2, C3, C4, and C5 criteria among 5 criteria was found strategically significant at 46.0%, 20.0%, 18.0%, 10.0% and 6.0%, respectively. Thus, Cl criterion was determined as the most dominant criterion. The selection weights of integrated companies A, B, C, and D were 34.5%, 36.7%, 12.6% and 17.1%, respectively. This result shows that working with large-scale A and B integrated companies is strategically advantageous for broiler enterprises.
Açıklama
Anahtar Kelimeler
Meat sector; Broiler enterprise; Broiler production chicken; Broiler integration company
Kaynak
Poultry Science Journal
WoS Q Değeri
N/A
Scopus Q Değeri
Q3
Cilt
9
Sayı
2
